Basically, the full name is Neo-gyaru, in short Neogal, but if we want to know exactly what this style is, we have to read Japanese ViVi Magazine, because you won't find any strict rules anywhere.
1 A girl who models her fashion after Western trends
2 Gal who uses Instagram and other social media to catch overseas trends
3 One who bleaches her hair to white blond or purple
4 Isn't trying to impress boys with fashion but a popular yet stoic type of gyaru
As you can see, japanese gyaru are evolving into something much more classic, inspired by 90s.
But there is also this "internet" part of this style, which is more crazy.
What can you find in this style:
- Neon colors
- Bleached or colorful hair, with a lot of pigtails
- Strong eye make up
- Glitter and all the rainbow clothes from 90s
- High heels
She create neogal's basic rule, you don't care what other people think about your look.
If you are looking for some amazing representaives you should check those instagrams out:
Here's Chi's video with neogal makeup